Thursday, July 29, 2010

How to have a Successful IPO at Empire Avenue

With Empire Avenue opening to the general public yesterday, the amount of new stocks rallying past $11-12 has been rare.

One of the main reasons for this is the fact that in the last days of the Beta, Empire Avenue cut back on the number of shares that could be purchased in newbies from 200 shares to 50 shares.

Another main factor in my humble opinion is how new players are going about setting up their accounts and how they start off playing the game.

So I'm here to offer some useful tips to make sure your IPO at Empire Avenue a HUGE success.

All these steps should be taken before you purchase your 1st share of stock.


  1. Completely fill out your profile.
  2. Fill out your biography and be as detailed as is possible.
  3. Update your current status, and update it every time your doing something, it counts towards your activity level on Empire Avenue.  And not enough players do it.
  4. Setup your external connections; now this is VERY important, besides adding links to your website, Facebook account, Twitter, and Flickr accounts.  Under manage rss add your blogs rss feed and label it BLOG.  Blogs are very important and are weighted heavily in your metrics, plus if people see that you have listed your blogs rss feed they will take you much more seriously.  Don't worry about asking for your 5 endorsements those will come along fairly quick and as soon as you have them request that your rss feed be upgraded to blog status.
  5. You can join 2 cities and 2 interest/brand communities.  Do this, and add everyone to your watch list, endorse their feeds, follow them on Twitter, and request to be their friend on Facebook.  The connections you have with people on Empire Avenue at Twitter and Facebook is important.
  6. You could also add up to 50 brands and interests which you will get achievements and credits for.  I would recommend that you only add 15 of each, you will still receive 500 credits for that.  And save the rest of the credits you would earn for adding all 50 for when your stock is having a slow day.
  7. Navigate to the home page locate the influence advertising on the lower right and take out an ad introducing yourself to the Empire Avenue community.  You can take out an ad for 1000 page impressions that will cost you 200 credits.


By this time you should of had quite a few people buying your stock and you should have more than enough credits to start buying stock in other players.

There is an unwritten rule that if someone buys your stock you should buy theirs back, you can do that if you like, but I wouldn't recommend it.

So which players stock do you buy?

I would look to the cities and communities that you joined.  Buy the stock of the leaders in Top Stocks, Richest Members, and Richest Portfolios categories.  A lot of the time these may be the same people, but not necessarily.  Usually because of the wealth they have they will usually buy the maximum number of shares in you that they can.  And when other players see the BIG DOGS buying your stock they will jump on the bandwagon.

Don't forget to tweet about your stock.  Make sure you list your ticker symbol and use the hashtag #eav.

Hopefully this little tutorial has been helpful, and your stock is trading in the $14-15 range.

More importantly have fun with Empire Avenue it's quite addicting.

And don't forget you can always buy some of my shares (e)RMN.

Technorati Claim - DQ99E9DW9BT3

0 comments:

Post a Comment